Tally ERP
VINOD THANKAVELU
National Sales Head
Ouagadougou,Burkina Faso
Summary
I am a experienced Sales & Operations Manager with 14 years of expertise in the consumer electronics and FMCG industries. I have a strong track record of driving sales growth, expanding market share and managing relationships with Domestic and international clients, vendors, and partners. I am holding a MBA in Human Resource and Marketing Management along with a Bachelor's in Business Management. I have achieved notable successes such as increasing sales by 20–30%, growing customer bases, implementing market research and product development strategies. I am seeking opportunities to leverage my skills to drive business growth.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
National Sales Head
Tristar Electronics Pte Ltd.
03.2024 - Current
- Assist in the development of sales goals, training programs, incentive plan design and sales force alignment
- Trade Marketing & Channel Development: Oversee trade marketing efforts, ensuring strong collaborations with distributors, retailers, and key partners across offline and online channels (general trade, modern trade among other strategic sales initiatives
- P&L Management: Take full accountability for the P&L of the Sales & Marketing function, ensuring profitability and sustainable growth while operating within budget constraints
- Sales Strategy & Execution: Develop and implement a robust sales strategy that drives revenue growth, market share, and penetration in both established and emerging premium Consumer Electronics markets
- Marketing Leadership: Lead the national, e-commerce)
- Premium Product Positioning: Ensure that marketing and sales strategies align with the premium nature of the product portfolio, highlighting quality, uniqueness, and brand value
- Team Leadership & Development: Build, inspire, and mentor a high-performing national sales and marketing team, fostering a culture of collaboration, innovation, and performance
- Customer & Key Accounts Management: Maintain and strengthen relationships with key accounts, including modern trade partners, distributors, and HORECA clients, ensuring long-term partnerships and loyalty
- Regional Market Insights: Leverage insights gained from working in different regions to develop region-specific strategies, adapting national objectives to suit local consumer behaviors and preferences
- Innovation & Trend Spotting: Stay ahead of Consumer Electronics trends, ensuring that the business remains competitive and proactive in addressing shifts in consumer behavior, market dynamics, and industry advancements
Senior Sales Operations Manager
Tristar Electronics Pte Ltd
06.2021 - 03.2024
- Managed international client and vendor relationships, ensuring satisfaction and effective communication
- Negotiated contracts and coordinated freight shipments for timely, damage-free delivery
- Implemented strategies to increase market share through brand awareness and product development
- Managed inventory levels, storage, and procurement, ensuring smooth supply chain operations
- Prepared financial reports on sales activity, costs, and profit margins for decision-making
- Directed operations, customer service, distribution, and sales, ensuring high performance and satisfaction
- Assessed market conditions, identified opportunities, and developed forecasts and business plans
- Implemented marketing activities to enhance brand presence and utilized digital media strategies
Sales & Operations Manager
Nippotec Group Limited
06.2019 - 05.2021
- Achieved 20–30% sales growth in challenging markets through strong sales and operational management
- Captured 20% market share in consumer electronics and solar products
- Managed 3 Assistant Managers and 6 Sales Executives to achieve performance targets
- Boosted FMCG sales by 35%, including instant coffee and foods
- Implemented expense control, increasing branch profit and financial performance
- Expanded customer base and dealer network by 30% for greater market reach
- Contributed to new product development and launched market-driven innovations
- Conducted market research to inform competitive pricing and sales strategies
Sales & Distribution Manager
Sundeep Group of Companies
01.2014 - 12.2018
- Increased sales volume by 75–80% from 2014–2018, achieving 50% market share
- Managed team of 3 assistant managers and 8 laborers, ensuring operational efficiency
- Implemented expense controls, improving profit ratios and cost efficiency
- Expanded customer base by 50%, driving revenue through strategic initiatives
- Liaised with logistics partners to ensure timely clearance and delivery
- Conducted perpetual stock counts to maintain accurate inventory
Sales & Admin Executive
Usha Travels & Transports Private Limited
01.2011 - 01.2013
- Efficiently managed phone calls, ensuring prompt and professional handling of inquiries and directing calls to the appropriate personnel
- Maintained accurate and up-to-date contact lists, facilitating effective communication with clients and stakeholders
- Assisted in the preparation of regular reports, ensuring timely and accurate submission to management
- Developed and maintained an organized filing system, streamlining document retrieval and improving overall efficiency
- Proactively managed office supplies, ensuring an adequate inventory and timely replenishment
- Submitted and reconciled expense reports, meticulously tracking and documenting expenses to maintain financial accuracy
- Conducted sales canvassing activities, generating leads and identifying potential business opportunities
- Prepared compelling presentations and quotes for new business, effectively showcasing the company's offerings and value proposition
- Visited prospective clients in prominent petroleum companies such as Indian Oil, Essar Oil, Hindustan Petroleum, and Bharat Petroleum, establishing strong relationships and promoting business growth
- Successfully opened credit accounts for new clients, facilitating seamless transactions and fostering long-term partnerships
- Managed key accounts, ensuring customer satisfaction and identifying opportunities for upselling and cross-selling
- Demonstrated strong business development skills, consistently achieving sales targets and contributing to revenue growth
Education
MBA - Human Resource Management & Marketing Management
Nehru School Of Management (Calicut University)
Pampady, Thrissur District, Kerala, India. 05.2009 - 01.2011
Bachelor of Business Management - Business Management & Computer Application.
Sree Narayana Guru College (Bharathiar University)
K.G.Chavadi, Coimbatore, Tamilnadu, India. 01.2006 - 01.2009
Skills
Territory management
Key account development
Product marketing
Sales leadership
Team development
Sales strategies
Business development
Contract negotiations
Forecasting
Logistics coordination
Strategy management
Teamwork and collaboration
Organizational skills
Sales strategy development
Pricing strategy
Market research
Business development and planning
Problem-solving abilities
Operations management
Excellent communication
Decision-making
Client relationship management
Accomplishments
- Expanded market presence by capturing 30% new customer segment.
- Best performer of the year 2024.
- Achieved 90% Sales target & 80% credit recovery from overdue clients.
- Boosted sales by 25% in a year by implementing innovative sales strategies.
- Improved inventory turnover ratio by 15% through efficient stock management.
- Increased team productivity by 20% & enhancing overall operational efficiency.
Additional Information
Passport No.B6743073
Date of Birth: 20th February 1988.
Issued: Indian Embassy, Ouagadougou, Burkina Faso.
Date of Expiry: 29th October 2033.
Software
Micro Soft- Excel, Word, Power point & Outlook
Interests
Travelling
Cooking
Timeline
National Sales Head
Tristar Electronics Pte Ltd.
03.2024 - Current
Senior Sales Operations Manager
Tristar Electronics Pte Ltd
06.2021 - 03.2024
Sales & Operations Manager
Nippotec Group Limited
06.2019 - 05.2021
Sales & Distribution Manager
Sundeep Group of Companies
01.2014 - 12.2018
Sales & Admin Executive
Usha Travels & Transports Private Limited
01.2011 - 01.2013
MBA - Human Resource Management & Marketing Management
Nehru School Of Management (Calicut University)
05.2009 - 01.2011
Bachelor of Business Management - Business Management & Computer Application.
Sree Narayana Guru College (Bharathiar University)
01.2006 - 01.2009
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